Shopper Marketing Manager - Leading Drinks Business
£45,000 - £50,000 + Bonus, Car Allowance, Enhanced Pension & Benefits
Oxfordshire
Like activation that actually lands? Lead shopper campaigns for a powerhouse drinks portfolio.
- Oxfordshire
- £45,000 - £50,000, 10% bonus potential, £5,750 car allowance, Pension - 6% Employee contribution
You will lead shopper activity in an environment where the brands already have clout and the ambition is even bigger. The portfolio is award-winning, the category position is strong and the growth curve is still steep. You get the blend of blue-chip discipline with the pace of a business that backs new ideas and expects marketers to move quickly.
Culturally, this is a lively place to work. They hire driven people and let them get on with it. The team works hard, supports each other, and is proud of the calibre of activation delivered. If you enjoy influence without layers and the satisfaction of getting visibility right in channels that reward smart thinking, this will suit you.
What You'll Be Doing
- Lead the shopper marketing strategy for Impulse and On Trade, shaping and delivering high-impact campaigns that align with channel priorities.
- Build full-year customer plans, produce POS, and develop activation that secures visibility and drives commercial outcomes.
- Partner with customers and internal teams to align shopper activity with brand plans and trading objectives.
- Manage budgets, track performance, and optimise campaigns for a clear and positive ROI.
- Experience in shopper, customer, or trade marketing in FMCG.
- Strong relationship builder with a collaborative and commercially focused approach.
- Confident working across multiple customers with pace, accuracy, and ownership.
- Organised, detail-led and able to deliver high-quality activation end-to-end.