Business Development Manager - Drinks On Trade

• Manchester/Liverpool Area
• £35,000–£42,000 base salary, Company car or £6,000 car allowance, 20% bonus  

This is a role with real autonomy. You will run the territory as your own business, building distribution, visibility and long-term customer partnerships across On Trade, wholesale, and convenience sector. The brief is clear and commercially meaningful: grow presence, win new space and make the brand unmissable where it matters. 

If you enjoy being out in the market, value trust over transaction, and want a role where performance is visible and rewarded, this is the kind of opportunity that doesn’t come around often. 
  
What you’ll be doing 

• Owning and growing the Northwest region with full accountability for distribution, visibility, and NSV.
• Building deep, credible relationships with IFT customers, wholesalers, and key regional operators
• Winning new business while protecting and growing existing accounts against strong local competition. 
• Executing seasonal and regional activation that drives rate of sale and repeat orders. 

What you’ll need to bring 

• Proven regional sales experience within FMCG, ideally drinks or the licensed trade.
• Strong knowledge of the Northwest market and how its routes to market really work.
• A track record of opening doors, growing accounts, and influencing buyer and operator level. 
• Existing relationships within IFT and wholesale that you can leverage from day one. 

Who they are 
Born from a passion for crafting great-tasting drinks and bringing people together, this independent, festival-inspired brand has been producing bold, naturally fruity ciders since the mid-1990s.

Known for its innovative flavours and vibrant personality, the business blends traditional expertise with a modern, creative edge bringing products to life that are as much about experience as they are about taste.

With strong ties to the UK festival scene and a commitment to doing things differently, the company has built a loyal following by delivering high-quality, refreshing drinks that capture moments of fun, connection and celebration.  

If this sounds like the perfect next step for you, reach out today at george.robinson@pie-recruitment.com or give me a call on 07885 484489. Don’t wait, this opportunity won’t be available for long.