Marketing Manager - Global Automotive Data & Technology Provider

• £55,000- £65,000 basic, up to 12.5% bonus
• North West London, 1 day a week in the office 

A senior B2B marketing role with genuine ownership and two very different commercial challenges to get stuck into. You will have the autonomy to shape the plan but you will also be close to senior leaders in sales and marketing, so good ideas can move quickly.

One side of the brief is about accelerating an established leasing proposition, winning more new business and Tier 2 accounts rather than leaning too heavily on renewals. The other is earlier stage: building awareness for a developing professional services offer within financial services and testing where the opportunity really sits. 

This is hands-on rather than hierarchical. You will plan the activity, challenge what is not working and make sure campaigns translate into pipeline, with a small central team supporting design, content and digital execution. 

What You’ll Be Doing 

• Own the go-to-market plan across Leasing and Professional Services, balancing demand generation for a mature vertical with awareness-building in a newer market. 
• Launch an account-based marketing programme for Leasing and build campaigns that generate measurable MQLs, SQLs, new customers and revenue. 
• Lead event-led activity for Professional Services, targeting audiences including banks, hedge funds and other financial services firms. 
• Manage a £100k to £150k budget across PPC, events and collateral, improving agency performance and holding activity to clear commercial ROI. 

What You’ll Need to Bring 

• Around 4+ years in B2B marketing, ideally within Tech or SaaS. Automotive experience is useful but not essential, and there is room for someone ready to step up. 
• Strong lead generation and integrated campaign experience, with enough SEO and keyword knowledge to turn complex propositions into clear, searchable messaging. 
• Commercial confidence. You should be comfortable challenging PPC performance, interrogating campaign ROI and working with sales on proper follow-up rather than vanity metrics. 
• A collaborative and transparent working style, plus experience with marketing automation and CRM. HubSpot and Microsoft Dynamics 365 would be particularly relevant. 

Who They Are 
An established global automotive data and market intelligence business whose products support customers with vehicle pricing, specifications, sales and registration insight. The role sits at the point where detailed data products need to become credible commercial propositions, working across sales, product and marketing. You will be joining at a useful moment: there is an established vertical to grow and a newer proposition to help prove.